5 Proven Ways to Grow Your Surety Book in 2025

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Practical strategies agents are using to win more business

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If you’re looking to expand your surety book this year, you’re not alone—and the agents who grow the fastest are doing far more than waiting for leads to appear. Below are five smart, proactive tactics that can help you attract the right contractors, close more bonds, and strengthen every relationship along the way.

1. Get closer to the action—connect with obligees

Forge relationships with cities, counties, general contractors, and other public or private obligees. When you have insight into upcoming bids, you can reach out to contractors before they even think to ask for a bond—putting you ahead of the competition.

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2. Go where contractors gather

Industry events, pre‑bid meetings, local networking groups, and subcontractor fairs are rich with growth opportunities. Showing up where small and mid‑sized contractors are already spending time lets you build trust face‑to‑face and position yourself as their go‑to resource.

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3. Be active on social media—and add value

Contractors scroll Instagram and LinkedIn for quick answers and practical tips. Share concise, helpful content about bonding basics, bid readiness, or new surety programs. By educating rather than pitching, you become an advisor—not just a transaction point.

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4. Partner with a surety that says “yes” more often

Many contractors are turned away because traditional sureties rely on rigid credit criteria. With Avla Accelerated, you can serve clients with thin credit files or limited operating history—helping them (and your book) grow faster.

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5. Educate contractors who don’t think they qualify

A surprising number of small contractors assume bonding is out of reach. Host brief webinars, create simple explainer videos, or run live Q&A sessions to demystify requirements. When contractors realize they are eligible, they’ll come to you first.

Being proactive, visible, and relentlessly focused on solving contractors’ challenges is what separates thriving surety agents from the rest. Start putting these five strategies into practice today, and watch your surety book flourish throughout 2025.